Ready for a healthy dose of classic comfort? Well I hope so, because today I’m introducing Colorful Standard to the blog! This Copenhagen-based brand is doing some pretty cool things when it comes to perfecting the basics, not only in how they look and fit, but in many other ways too.
As many of us have discovered over the last year and a half, not all loungewear is created equal. It’s actually pretty hard to come by sets that are super comfy, high-quality, easy-to-maintain and look good enough to wear out and about. That’s where Colorful Standard comes in, offering a lean but comprehensive collection of classic staples, made from 100% GOTS organic cotton, in gender-free fits, and no less than 45 different colours.
I have a feeling you folks are going to really like this one so read on for my notes on the set I’ve been testing and the other styles I’m currently considering!
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This post is not sponsored or produced in partnership with any brands mentioned but does contain affiliate links. If you see something you like and decide to shop through the links included, I may earn commission on a sale at no additional cost to you. All opinions are always my own and I only share items I love and think you might too. Thanks for supporting Style Bee!
A Few Quick Facts About Colorful Standard
COLORWAYS: True to its name, most of Colorful Standard’s styles are available in 45 stunning colours. These hues are created with environmentally friendly dyes, certified by Oeko-Tex®. The colour is garment-dyed into the fabric giving it a livelier look and long-lasting colour fastness.
Explore all the shades here. This page is such a delight to scroll!
MADE IN: Barcelos, Portugal. – More about the factory here.
PRODUCTION: Sustainability is a critical element of everything Colorful Standard creates. The line is not only made thoughtfully at every touch point but also made to last. Dig deeper on what’s involved here.
SIZES: XS – 2XL in a range of gender-free styles along with some tailored to a more traditional fit for women and men. The brand offers a comprehensive size guide with detailed measurements for every style and size. I love when brands do this because it really helps with sizing when ordering online.
MADE OF: 100% GOTS Organic Cotton
• Pre-washed, so it won’t shrink or twist despite how many times you wash it.
• Anti-pilling, so it’ll stay looking great!
PRICE POINT:
- $150 USD for a set like the one I’m wearing. Separates start at $35 USD and socks are $11 USD.
- Free shipping on orders over $70 USD (so any sweatshirt!)
- Prices include all duties and import fees so there are no additional costs, a rare treat indeed!
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THE CLASSIC ORGANIC HOODIE + ORGANIC SWEATPANTS gifted Colorful Standard // BEANIE old // BOOTS gifted MAGUIRE (Canadian brand!)
ABOUT THIS SET
THE CLASSIC ORGANIC HOODIE + ORGANIC SWEATPANTS
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I’ve been wearing this set most mornings since it arrived in August. I pull it on over my sleepwear (I snooze in a tank and undies usually) to take Dobby out, enjoy my morning coffee on the dock and walk around Steep Hill. It’s so comfortable and cozy enough to cut the chill in the air. It’s also great for travel days and evenings by the fire with cottage visitors.
During the weeks I was wear testing this set, I washed and dried both items several times. The brand’s claims that they don’t shrink and the colour doesn’t fade, are holding up so far!
Here’s a few details that I love
COFFEE BROWN COLOUR
I chose the Coffee Brown as an alternative to black and love that it’s resilient enough to hide any dirt, drips or muddy paw prints.
I also love Dusty Olive and Warm Taupe but my size was sold out at the time.
METAL GROMETS & ANGELTS
This design choice is small but the impact is major. Gromets on the drawstring holes and anglets on the strings mean that both elements will last way longer. I also think these details give the pieces an elevated look and feel.
CLASSIC FIT
In gender-free sizing the brand suggests that women size down but since I sometimes go for a medium, I opted for my usual Small in both the hoodie and bottoms.
I’m super happy with the fit of this set. It’s relaxed and a little oversized, but not too bulky. Plus, the organic cotton drapes so nicely.
For reference I’m 5’7″ and typically a 26/27 in denim or a Small/Medium. See the comprehensive size chart here.
QUALITY YOU CAN FEEL
A smooth, densely knit exterior looks amazing and the soft brushed interior feels great on the skin. Sturdy seams, deep pockets, thick ribbed cuffs, and a double-lined hood give the garments a luxurious feel overall.
You can tell these will actually last through many washes and wears.
SHOP
ALL CLASSIC ORGANIC HOODIES + ALL ORGANIC SWEATPANTS
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OTHER STYLES I’M CONSIDERING
THE LIGHT MERINO CREW IN WARM TAUPE
THE MERINO WOOL HAT IN SAHARA CAMEL
THE ORGANIC RIB TANK IN DUSTY OLIVE
Don’t let my neutral choices hold you back, there are LOADS of stunning colours to suit any palette.
EXPLORE ALL THE INCREDIBLE COLOURS AND CLASSIC STYLES
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HOODIE IN DUSTY OLIVE // SOCKS IN BURNED YELLOW // SCARF IN KELLY GREEN // LIGHT MERINO CREW IN SOFT LAVENDER // PLANT-BASED SUNNIES IN SEAWEED // SWEATPANTS IN FLAMINGO PINK // MERINO HAT IN RASPBERRY PINK // T-SHIRT IN PETROL BLUE // SOCKS IN EMERALD GREEN // CREWNECK IN OCEAN GREEN // SWEATSHORTS IN OXBLOOD
THANKS FOR TUNING IN!
I hope you enjoyed this intro to Colorful Standard.
Also, shout out to the thoughtful reader that first suggested Colorful Standard to me. I’m sorry I can’t find our original DMs, so please forgive the lack of proper credit. If you’re reading, do let me know!
I’ve enjoyed this brand since I found them a while ago, and I can definitely speak to their quality! I and my partner have been loving our sweatpants for over a year (he almost lived in his for a long period working from home) and they’ve held up so well. I have the Sahara Camel colour and it works with everything.
Also, their basic T-shirt’s are great, I would thoroughly recommend.
Oh that’s great to know Anna, adding the basic t-shirt to my list! So glad you and your partner have been happy with them. I LOVE that Sahara Camel colour too. Thanks for reading!
I found this brand last winter and thought my lounge set quest was over. I love bright colors and wanted thick cotton to keep out the chill in my cold climate. The unisex styles look so cute on you, but the pants especially would be ridiculous on me at 5’0″. If they start making a women’s style in those, I would buy in a heartbeat.
Thanks for mentioning that Lia! I’ll pass that feedback along to the brand and agree that even some inseam options and an expanded size range in both directions would be well received. Thanks for reading! xo